---
title: "Sending Segmented Email Blasts"
slug: "segmented-email-blast"
description: "Send email blasts only to chosen elector segments by pairing the To option with Restrict to Segment fields, and personalize the Body with segment placeholders."
updated: 2025-09-02T16:59:19Z
published: 2025-09-02T16:59:19Z
canonical: "help.simplyvoting.com/segmented-email-blast"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.simplyvoting.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sending Segmented Email Blasts

In order for your electors to receive information and voting credentials, you must **Schedule an Email Blast**. **View** your election and navigate to the **Email Blast** section.

General Email Blast Functionality

For more information about general Email Blast functionality, please refer to the sections in the **Election Manager Guide:** [**Scheduling an Initial Email Blast**](/v1/docs/scheduling-initial-blast) and [**Managing Email Blasts**](/v1/docs/managing-email-blasts).

Using the **segmentation fields** you can target segments of your electorate, which then allows you to tailor email content as necessary to one or more **elector segments**.

![](https://cdn.document360.io/a78bcdfe-0fc1-4248-a709-1fe58ecd1ca1/Images/Documentation/image(269).png)

- If **no segment** is selected, the email will be sent to **all electors** who match the **To** option.
- If **one segment** is selected, the email will be sent to **electors who match that segment** **AND** the **To** option.
- If **multiple segments** are selected, the email will be sent to electors who match **one** of the segments in **Segment 1**, **AND one** of the segments in **Segment 2** (if any) **AND** the **To** option.

*Example:* If you select **Electors that have not voted** under **To**, then **RETIRED** under **Restrict to Segment 1**, and **MIDWEST** under **Restrict to Segment 2**, then only “retired” electors of the “Midwest” who haven’t voted will receive the email.

Specifying Segments in Email Body

Optionally, users may wish to specify and inform electors about their specific segment(s) for transparency or other reasons.

To do so, you can use **placeholders** in the **Body** field on the **Email Blast** page. This **placeholder** will correspond to each unique elector's specific segment(s), thus allowing them to be dynamically input into the email message if they are used. The placeholders for segmentation are: **{{segment1}}** and **{{segment2}}**.

To use a **placeholder**, simply start typing two open curly brackets (i.e. **{{** ) to open a dynamic auto-complete menu of available placeholders depending on the features activated on your account and relevant to this specific field.

Inputting segmentation may only make sense if your segment values are human-readable and can be easily understood – if you are using internal codes for segment values, such values may be confusing.